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Modules

Specifications, not adjectives

Six modules on one platform. Each entry states what you integrate, what you get, what it costs against, and — just as binding — what the module does not do.

01

Wellix Monetize

Real-time monetisation decisioning: the platform picks the paywall, price point, trial length and win-back offer for each user, inside commercial and legal guardrails you approve.

Module specification
You integrate
  • Send paywall_view, purchase and subscription events over REST or SDK
  • Approve the offer catalogue and guardrails on the Order Form
  • Call the decision endpoint at each monetisation surface
You get
  • One decision per call: offer, price point, trial length or win-back action
  • Experiments, holdouts and statistical validation run by us
  • Verified uplift, reported against the holdout every month
Charging basis Base subscription + decisions/MAU · optional verified-uplift fee under a written measurement protocol
Wellix does not: Final price policy, consumer disclosures and merchant activity remain yours. We decide within your guardrails; we never set policy.
paywall_view event guardrails · models · experiment offer decision
POST /v1/monetize/decision · Request a monetisation decision
Request 
{
  "user": "usr_4f2c9a1",
  "event": "paywall_view",
  "context": {
    "platform": "ios",
    "country": "DE",
    "trial_eligible": true
  }
}
Response · 200 
{
  "decision_id": "dec_8817d2",
  "offer_id": "annual_39",
  "price_point": "39.99",
  "currency": "EUR",
  "trial_days": 7,
  "experiment": "exp_paywall_q3",
  "variant": "B",
  "holdout": false,
  "latency_ms": 41
}
02

Wellix Predict

Predicted LTV and value signals: day-0 and day-7 pLTV, value scoring, cohort payback analytics, and automated value signals to Meta CAPI and Google integrations.

Module specification
You integrate
  • Send install, activation and revenue events
  • Map your attribution fields once during onboarding
  • Subscribe to value-signal webhooks or let us push to Meta CAPI / Google
You get
  • pLTV per user at day 0 and day 7, with confidence
  • Value tiers and cohort payback curves
  • Signals delivered to your ad platforms on your schedule
Charging basis Base subscription + events/MAU, or ad spend processed as a usage metric
Wellix does not: We do not buy media, control budgets or manage campaigns.
install + revenue events pLTV models · cohorts value signals
POST /v1/predict/pltv · Score a user
Request 
{
  "user": "usr_4f2c9a1",
  "as_of": "day0",
  "cohort": "2026-08-01_ios_de"
}
Response · 200 
{
  "pltv_usd": 23.4,
  "value_tier": "high",
  "confidence": 0.82,
  "payback_days_est": 94,
  "model_version": "predict-9.1",
  "signals": {
    "meta_capi": "queued",
    "google": "queued"
  }
}
03

Wellix Funnels

Hosted quiz-to-checkout funnels under your brand and domain: branching, answer scoring, dynamic landing assembly and conversion prediction while the user is still in the quiz.

Module specification
You integrate
  • Point a subdomain at the funnel host and supply brand tokens
  • Define questions, branches and scoring in the funnel config
  • Receive session webhooks; keep checkout on your payment account
You get
  • A running funnel on your domain, versioned and testable
  • Per-session answers, scores and conversion probability
  • Handoff to your checkout with full session context
Charging basis Base subscription + funnel sessions/transactions
Wellix does not: You remain the merchant, the data controller and the payment-processor account holder. We never receive end-user funds.
quiz answers branching · scoring · assembly checkout handoff
POST /v1/funnels/sessions/fns_2210/answers · Advance a funnel session
Request 
{
  "step": "goals",
  "answer": [
    "lose_weight",
    "sleep_better"
  ],
  "ms_on_step": 5400
}
Response · 200 
{
  "session": "fns_2210",
  "next_step": "diet_pattern",
  "branch": "b2",
  "conversion_p": 0.34,
  "checkout_ready": false
}
04

Wellix Behavior

A retention and behaviour-change engine: habits, streaks, adaptive programmes, next-best-action, just-in-time interventions, churn and relapse prediction. Vertical-neutral across nutrition, fitness, cessation and goal tracking.

Module specification
You integrate
  • Send behavioural events (sessions, habit completions, misses)
  • Declare your intervention inventory (pushes, in-app cards, emails)
  • Call next-best-action, or receive it by webhook
You get
  • One next-best-action per user per decision point
  • Churn and relapse probabilities, updated as events arrive
  • Programme adaptations your app renders natively
Charging basis Base subscription + MAU/events
Wellix does not: Integration is event-in / next-best-action-out. Your app owns the user experience; we never message your users directly.
habit_missed event churn model · policy next-best-action
POST /v1/behavior/next-action · Get the next best action
Request 
{
  "user": "usr_77ab03",
  "event": "habit_missed",
  "habit": "log_meal",
  "streak_before": 6
}
Response · 200 
{
  "action": "intervention",
  "template": "streak_save_2",
  "deliver_at": "2026-08-08T18:30:00Z",
  "churn_p_30d": 0.27,
  "relapse_p_7d": 0.41,
  "model_version": "behavior-6.4"
}
05

Wellix Nutrition AI

Food intelligence as an API: food-photo recognition, normalised food data, label and barcode parsing, and meal-plan generation under nutrition, allergy, budget and cuisine constraints you specify.

Module specification
You integrate
  • Send photos, labels or barcodes to the recognition endpoints
  • Set constraint profiles per user (allergens, budget, cuisine)
  • Request meal plans; render results in your own UI
You get
  • Recognised foods with portions and normalised nutrition data
  • Parsed labels and barcodes against the food database
  • Meal plans satisfying the constraints you set
Charging basis Base subscription + API calls/assets
Wellix does not: Not a medical device. Outputs are informational food data, not medical diagnosis, treatment or clinical recommendations.

Nutrition AI outputs are not medical advice. The module is not a medical device and makes no clinical recommendations.

meal photo recognition · normalisation foods + plan
POST /v1/nutrition/recognize · Recognise a meal photo
Request 
{
  "asset": "img_5d21f0",
  "constraints": {
    "allergens": [
      "peanut"
    ],
    "cuisine": "mediterranean",
    "budget": "mid"
  }
}
Response · 200 
{
  "items": [
    {
      "food_id": "fd_10382",
      "label": "grilled chicken breast",
      "portion_g": 140,
      "kcal": 231,
      "confidence": 0.94
    },
    {
      "food_id": "fd_00761",
      "label": "bulgur salad",
      "portion_g": 180,
      "kcal": 216,
      "confidence": 0.88
    }
  ],
  "meal_plan_ref": "mp_2214",
  "model_version": "nutrition-11.0"
}
06

Wellix Creative

Software for ad creative: generation, variant scoring, pre-launch CTR/CVR prediction and automated iteration driven by your campaign results.

Module specification
You integrate
  • Connect a creative library and campaign-results export
  • Define brand constraints for generation
  • Pull scored variants; push the winners to your ad account yourself
You get
  • Generated variants inside your brand constraints
  • Pre-launch CTR/CVR predictions and rankings
  • Iteration suggestions grounded in your campaign data
Charging basis Base subscription + generated/tested assets or experiments
Wellix does not: Final creative approval, ad-account operation and media buying remain with you.
brief + results data generation · scoring ranked variants
POST /v1/creative/score · Score a creative variant
Request 
{
  "asset": "cr_30871",
  "channel": "meta_feed",
  "audience_ref": "aud_de_fitness"
}
Response · 200 
{
  "ctr_p": 0.021,
  "cvr_p": 0.0043,
  "rank": 2,
  "of_variants": 14,
  "iteration_hints": [
    "shorten_hook",
    "test_ugc_open"
  ],
  "model_version": "creative-4.7"
}